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Fast Fashion Waste: Is It Hot or Not?

Is a fresh seasonal wardrobe worth the environmental cost? With the new trend of fast fashion, many Gen Zers and Millennials are worried about the consequences of cheap, one-season-only clothes. Brands dump and burn out-of-season items to keep style constantly new and fresh. But this seasonal approach hurts the environment. Some people feel that it’s time to move beyond seasonal fashion. But others say there are new and innovative ways to make the industry more sustainable. Ajay Bruno and Kat Murti virtually sat down with Julia Sun on this episode of Millennial Minute to discuss. 

Should the government regulate the fashion industry?

Bruno – despite personally not loving fashion – thinks the government should not regulate the industry except in singular situations such as sanctions on items manufactured in China. This could be justified because of global pollution levels and the exploitation of cheap labor. But he believes that caution is essential when considering government regulation of private businesses.

Is there another option?

Murti is a loyal shopper of brands specializing in classic, timeless pieces. She suggests that companies should remarket off-market items during fashion revivals instead of making new items in older styles. She thinks that people want something that is new to them but not necessarily newly made.

The environmental costs

Though Bruno and Murti disagreed on their own personal feelings about the fashion industry, they both agreed that its environmental costs need to be addressed. Fortunately, companies seem to be responding to consumer demands for sustainable fashion, whether that is through clothing made from recycled materials, an emphasis on timeless pieces or selling items left over from previous seasons instead of throwing them out. 

What’s your take on fast fashion? Fad or faux pas?

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