Connect with us

Hi, what are you looking for?

Business

Email Marketing Isn’t Going Anywhere.

Many people claim that email is dying and social media platforms are the future. But is it true for business marketing? Amid worries about de-platforming by big tech companies, email marketing is more important for businesses. Bold TV’s Philip Michael spoke with Adrian Savage, an email marketing expert from across the pond, to discuss how email marketing is actually a powerful tool to reach a wide audience.

Why email?

Savage says that email gives you more control over your audience engagement because you don’t have to rely on a third-party social media platform. With email, you dictate who you speak to and how often you speak to them. This strategy also gives you better information about recipient engagement, allowing you to form better marketing strategies.

With the right strategy, 40% or more of your email recipients should open and engage with your emails. “If you know what you’re doing – and don’t do crazy things – you can still build up a really big audience, and you can engage with them really well,” Savage said.

How to build engagement with email

With the way email companies generate revenue, you should send out emails that people will open. If people aren’t opening your emails, there’s the possibility your emails will end up marked as spam. After six months, if your emails aren’t being opened, you probably have lost that recipient’s interest.

So, it’s important to continue to follow-up and engage with people who recently signed up for your email list. Savage recommends sending a ‘Hey, are you still there?’ email if they haven’t opened your emails for 30 days. At 60 days, send an unsubscribe notice so that you only have active recipients on your email list.

Take a pragmatic approach: combine email marketing with social media and other marketing strategies. And always keep in touch with your audience.

If you want to learn more about Adrian Savage and email marketing, you can find him on Facebook and LinkedIn, or visit his website for a checklist for email marketing success!

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

two × 3 =

8 hours ago
Three Black-Owned Home Decor Brands: Add These to Your List - https://t.co/UmDhVincUz
9 hours ago
Layoffs, Layoffs, Layoffs! Why the Media Industry Is Dying - https://t.co/nwW0sEYbUx
10 hours ago
Lil Nas X’s ‘Montero’ Controversy Isn’t a New Phenomenon. - https://t.co/Cv0ym9dJoV
11 hours ago
It’s a Big Deal: Amazon Union Vote in Alabama - https://t.co/1blEC5kdUT
1 day ago
Should Schools Teach Financial Literacy? This Would Be Key - https://t.co/DAUVuzgITA

You May Also Like

Opinion

I am a Robinhood user. I downloaded it to enter the world of investing. Some of my friends from college recommended it because it...

Bold TV

Welcome back to Bold TV! Join our hosts, David Grasso and Julia Sun, and watch live at 12PMEST on Facebook and Twitter. *Update: Watch...

Business

Have you ever heard that Denmark is the happiest nation in the world? In this segment on happiness, we hear from our guest host...

Politics

It’s almost been a year since the statewide lockdowns began to spread across the country. Since then, qualified Americans only received one stimulus payment....

Copyright © 2021 Bold TV. Bold TV is owned and operated by GenBiz Inc. a 501(c)(3) non-profit organization.