Did you know that companies with sustainable practices and messaging actually perform better financially? A study by CDP shows that S&P 500 companies “that build sustainability into their core strategies are outperforming those that fail to show leadership.” So, how can small businesses and entrepreneurs boost sustainable practices in their own companies?
Small businesses still have an impact.
Here are some simple ways small businesses can go green.
- Use green essentials. Opt for recycled paper products to reduce overall waste. Invest in green cleaning products with natural ingredients to keep toxic chemicals out of waterways and landfills.
- Consider energy-efficient upgrades. LED lighting, energy-efficient appliances and smart thermostats reduce a company’s carbon footprint. It can also shrink your energy bill!
- Use sustainable packaging. Did you know that 64% of consumers are more likely to buy from a business that offered compostable packaging?
- Explore green web hosting. The data centers that host websites use a lot of energy. But many hosting companies offset energy usage for a carbon-neutral result.
- Support other sustainable businesses. Look into doing business with carbon-neutral vendors (from software to apparel). The supply chain of a small business has a big impact on their carbon footprint and emissions.
Young people have spending power.
Millennials and Gen Z have a real interest in a sustainable future. They also have increasing spending power that they want to use to hold corporations accountable. This makes green practices a financially beneficial choice for companies.
Corporations that are focused on managing emissions and environmental impact deliver an 18% higher return on investment. This is compared to companies that lack this focus and is 67% higher than companies that don’t disclose their emissions or climate impact.
What do you think about the sustainability and environmentalism movement? Let us know in the comments.
For more on sustainability and going green, check this out.