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Ask Philip: Is Branding More Important Than Social Media?

No, your eyes didn’t deceive you; that’s not Philip Michael! Bold’s very own Julia Sun is filling in for him on this edition of Ask Philip. We had to have your questions answered! In this segment, Sun discusses branding, social media presence and how starting a business gives you freedom.

Q. What’s a bigger part of starting a business, branding or social media presence?

A. I think the answer to this question is rather straightforward. Branding includes social media presence. Branding is anything from who you are, what color you use for something you’re building, the layout of your website, and, of course, social media. If you ask me, branding is more important. Social media presence? Sure, it’s also important, but there are other things you can build to make your product stand out. 

Q. What are the benefits of starting a small business?

A. Oh, wow. OK, there are several. I think if you ask different people, people will say different things. But in my opinion, the biggest benefit is probably owning your own schedule. You can set when you work, you can set when you go home, you can do pretty much what you want. That is the biggest thing for me. 

If you want to hear your question answered live, make sure to follow us on social media. Ask us a question on Facebook, Twitter or Instagram @Bold TV, and you may be featured in our Bold Business show. For another Ask Philip, check this out.

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