What do you do when you create a product for on-the-go people and the world shuts down? That’s the question Go Dash Dot founder Hannah Fastov asked herself when she had a warehouse full of bags and low sales. “All of a sudden, the world just stopped,” she said. “And we were like, we can’t just stop. It’s within our DNA to go.” After receiving a touching thank you note from a frontline health care worker, this company decided to donate their entire bag inventory to hospital workers in New York City.
How a thankful customer sparked the idea
Why was this purse the perfect gift for a health care hero? It was designed to be a “toolbox for your life,” with the space to hold a laptop, change of clothes, shoes and more. It’s also easily washable. A nurse from Nashville won a Go Dash Dot giveaway and found it was perfect to wear for her rounds. This touched Fastov, and she felt that her inventory would be most useful in the hands of health care workers in her city.
Sparking brand awareness and engagement
Of course, it’s not easy to give away inventory. But this company was struggling to keep up sales and audience engagement. “We were making on-the-go bags, and people just weren’t going anywhere.” But the generous donations actually paid off. In spite of the company’s tough first quarter of 2020, they’ve now grown in brand awareness, community growth and engagement. Now, they’re looking forward to an exciting year with a new collection, campaigns and partnerships. So if you feel like giving during hard times, it may pay off big time!
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