Entrepreneurship looks very different in 2021. There’s no longer a formulaic career path, and you can’t keep your business in a tidy box. These six entrepreneurs have proven that you can pave your way in any field, so long as you’re driven by passion and purpose. Scroll on to see how these girl bosses are making it happen.
1. Jaclyn Johnson
By the time she was 28, Johnson had sold her first business and spearheaded her second multi-million dollar company, Create & Cultivate. The Forbes 30 Under 30 entrepreneur is also an author and podcast host. Her brand is all about empowering women in their professional lives. The acclaimed Create & Cultivate conference has had sponsors such as Amazon and Urban Outfitters and speakers such as Kim Kardashian and Meghan Markle.
2. Joanna Gaines
Talk about building a brand! You may know Gaines and her husband Chip from their HGTV renovation show “Fixer Upper.” Now, her Magnolia brand has branched out into several avenues, including a Target home decor line, a magazine, an online shop and a TV network. Also, tens of thousands of people visit Waco, Texas, every year to visit their complex: The Magnolia Market at the Silos is two acres (soon to be twice that size) of restaurants, games and shops. Having multiple streams of income is a good practice for entrepreneurs.
3. Morgan Harper Nichols
With more than 1.7 million followers on Instagram, this artist’s work has graced the phone screens of people all over the world. But Nichols started as a college admissions counselor, moved on to being a freelance musician and then started distributing her art. She shares her craft on social media through collaborations, her app Storyteller and an online shop Garden 24. She’s now featured in publications such as Vogue, Anthropologie, Better Homes & Gardens and Essence. She portrays an important lesson: You can be an entrepreneur even if your background isn’t in business.
4. Lily Kwong
If you can’t resist an aesthetically pleasing landscape, you’ll probably love Kwong’s Instagram feed. Featured in the 2018 Forbes 30 under 30 list for art and style, this landscape designer has completed projects from New York City’s High Line to the fashion brand Maiyet. What’s more impressive is her career’s winding path, which included being a model and a brand strategist. “When I moved to Miami and got my hands on plants again, it was like my soul was remembering who I was and where I came from,” she told Into the Gloss.
5. Elisabeth Cardiello
Cardiello is the founder of Caffé Unimatic, a hand-crafted coffee bean company that sells the Unimatic, a rare, collectible, Italian-made percolator. She has shared her fortuitous story twice on the TED stage and in the documentary “Coffee for All.” Through her business, she’s had the opportunity to venture into companies and universities to share the importance of having “brave conversations over coffee.” She’s also now the co-founder and CEO of Legacy Out Loud, a course dedicated to building confidence in female entrepreneurs.
6. Africa Brooke
Africa is a speaker and entrepreneur from London. After getting sober in 2016, she started sharing her struggles and triumphs in a blog. Since then, she’s built a community of more than 92,000 people on Instagram alone. Now an accredited mindset coach, clinical hypnotherapist and business consultant, she aims to help people transform their lives just as she has. She also hosts a podcast, “Beyond the Self.”
Can you think of any more female entrepreneurs who are carving their own career path? Let us know in the comments.