You’ve heard of deforestation. In school, we learned that when we cut down a lot of trees, it causes chain reactions like mudslides. But there’s also an action called reforestation, which is stocking forests that have been clear-cut or depleted. Some companies want a quicker and more streamlined way to replant trees, and they’re turning to drone seeding, which is six times faster than the human tree-planter. Bold TV wanted to learn more about this process, so we sat down with Todd Lamb, the CEO of PureLife Organics. He’s partnering directly with drone-seeding companies to plant thousands of trees from a portion of all profits.
Does it benefit companies to go green?
Does it benefit companies like PureLife Organics to invest in green projects? “I think that it’s a responsibility of corporations to take that initiative on behalf of their consumers,” Lamb said. “When people can feel good about what their purchase is doing on the back end of that product, I think it contributes significantly to profits.”
Consumers like to feel a part of something bigger than themselves, and some research shows that Millennials are ready to put their spending power behind eco-friendly companies. Big corporations are realizing this trend, and even global banks are making new eco-friendly pledges this year.
Other large corporations are joining the reforestation efforts.
Many large corporations are joining in on the reforestation fun. Mastercard, Timberland, Clif Bar and Microsoft are only a few examples of companies that have pledged to plant trees and enact plans to help the environment. For more information on companies starting green initiatives, check this out.