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Top 5 Fashion Brands in the Metaverse

A pair of dress shoes and a button down shirt.
Photo by Terje Sollie on Pexels.
These Luxury Fashion Brands Are Creating Fashion In The Metaverse

To some, the ever-expanding anomaly that is the metaverse makes no sense and seems pointless. To others, it represents the next evolution of interconnectivity. Regardless of your opinion, it’s drawn the attention of celebrities, entrepreneurs, and even the United States Military. One of the most significant appeals is that you can design an avatar to look exactly how you’d like. Fashion brands have taken notice of this and released digital clothing lines. With that said, here are the top five fashion brands in the metaverse.

Forever 21

Though more of a retailer than a brand, Forever 21 is collaborating with Mattel for a Barbie digital fashion line. The line will be available for Roblox players through a digital storefront in Forever 21 Shop City, their Roblox server. The collection features “hyper-realistic 3D clothing that fits any avatar type.” The entire collection will also be available in the real world for purchase. 

Louis Vuitton

One of the oldest brands in the game, Louis Vuitton, celebrated its 200th anniversary with LOUIS: THE GAME. The brand also created NFT rewards that you can use to dress up the game’s main character. But, unfortunately, you can’t take the NFTs into other metaverses to dress up your avatar there.

Gucci

Gucci has its server in Roblox called Gucci Town! It’s a metaverse dedicated to the fashion house’s history, featuring an installation inspired by designer Alessandro Michele. But, of course, there are also Gucci NFTs that you can buy to dress up your Roblox avatars. Gucci also has a line of digital clothing in The Sandbox.

Balenciaga

Balenciaga CEO Cédric Charbi announced the brand would enter the metaverse late last year. And recently, Meta CEO Mark Zuckerberg announced a partnership with the Spanish fashion house for their new avatar fashion store.

Nike

Nike was one of the first brands in the metaverse. They already have their world in Roblox called Nikeland. And they also partnered with NFT brand RTFKT to create a line of digital sneakers. One of which sold for a whopping $134,000.

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