Innovation is arguably one of the most important tools in the business world today. Kaitlin Milliken, the host of Innovation Answered—a podcast for corporate innovators—joined Bold Business to share the top tricks of the trade and the top innovators and business leaders worth keeping a close eye on.
3 top innovators of 2021
1. The couple behind BioNTech
The first interesting innovator of 2021 is the founding couple behind BioNTech, Uğur Şahin and Özlem Türeci: They started working on C-19 in January before economies were shut down and the world was so deeply affected. Because of their partnership with Pfizer, they were able to develop the fastest vaccines in human history.
2. Elon Musk
According to Milliken, the second innovator is a cliché; however, he demonstrates big achievements worth recognizing: Elon Musk. 2020 has been a big year for Musk, who made huge strides in developing audio pilots, releasing the Model Y from Tesla and pushing forward with SpaceX. This progress is the result of rapid testing, fast learning and prototyping. Here’s a bit of business advice: Having an agile mindset is key to making huge strides as Musk does.
The final person worth mentioning is Ted Sarandos, the chief content officer for Netflix. Shows such as “Tiger King” and “Too Hot to Handle” really hit the spot for many of us who were trapped indoors for a whole year. With 35 Oscar nominations in 2020, Netflix is keeping this momentum by appealing to subtitled spaces and global audiences by getting the rights to international films.
What drives these top innovators?
Milliken believes that the most successful innovators are the ones who show an excellent understanding of their customers. So, what’s a good business strategy? Stay connected with your clients, understand their needs and provide focus groups and surveys that test new ideas in the real world. Identifying a need early, investing in the right resources and finding successful partnerships are qualities these innovators share.
‘Innovation Leaders’ supports business leaders.
Innovation Leaders recently released a report that focuses on openness and agility in big companies. They found that C-19 has deeply impacted 81% of teams: 42% of those surveyed said the impact was severe, which means their strategy had to change significantly from pre-COVID.
But Innovation Leaders want entrepreneurs to know that they don’t have to go through that process alone. Instead, the group wants to help innovators navigate these big changes by providing resources that extract the best methods from any business.