Fake news! This term has become quite popular over the last few years. Its popularity comes from countless memes on the internet, but also its profitability. The internet has entirely changed the way we do business. People used to sell out for TV commercials, billboards and radio to advertise their business. Now, it’s all about directing web traffic. Sometimes, the truth isn’t shiny enough to get your eyeballs looking in the right direction. This is when the process of stretching the truth begins. Thus, we have entered the Fake News generation of the internet.
Clicks and visits drive up profit
People get paid for internet content now. Whether it’s an advertisement on a massive website, or you are trying to drive views to a YouTube video, someone is turning a profit from nearly everything you do online. This didn’t use to be the case, and surfing the web was a seemingly mindless activity. Now, companies have staked their claims on all corners of the web and stand to profit if you visit their site, video or social media account. It no longer matters how factual your content is, or if it’s even rooted in any semblance of truth. All that matters is that someone clicked on your link. This one metric can create millions of dollars for people online.
It’s easy to fall for tricks
When you are trying to prove that your company is profitable on the internet, donors and investors look at links clicked, 3-second video views and other ambiguous metrics that are easy to cheat on. So if you can make your headlines pop with stretched truths, false information or claims based on opinions rather than facts, it becomes effortless to manipulate web traffic. That’s why when you are looking for information on the internet, it becomes more and more important to check your sources, read the story on multiple platforms and don’t fall for any tricks.