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Small Business in 2021 – We’re Living in a New Normal

We are now living in a new normal. There’s no need to reiterate the turmoil that the last year caused small business. But, as small business owners often do, they’ve adjusted to unusual circumstances and found ways to thrive in a new economic environment. As we arrive at our first quarantine anniversary, let’s highlight the ways business has evolved.

Everything is virtual

Having a website and an online presence is no longer a bonus but a necessity. When no one was allowed to leave their house, consumers needed a virtual way to support their favorite businesses. Businesses with an online shopping center or no-contact delivery grew while others outsourced and increased reliance on websites such as Amazon, DoorDash and InstaCart.

We have to abide by new rules

Limit face-to-face contact. Leave the food at the front door. Do you accept Venmo? We now have to find alternatives to contacting others. Offices can only host a percentage of their employees – if any. We also have to find ways to protect the health of all workers that can’t operate from their living rooms. 

The traditional office has changed 

Office workers are still not back in their respective buildings yet, and who knows when they will be? Businesses are saving so much money by operating from their own websites and social media; they may never fully go back to the world of owning commercial real estate. Many of today’s employees can work through Zoom and/or small coffee shop meetings, and large congregations at work are still far from becoming a reality again. 

Looking for a new type of employee

There is now a demand for employees who are good at collaborating remotely. Freelancers can contribute to several different companies at once. Social media and web design are more essential positions. And, more so than before, adaptability is key. No matter the industry, we all are in a constantly changing work environment. 

Finding a way to get your employees vaccinated

Vaccinations are not available to 100% of the population yet, but those who are lucky enough to qualify likely will end up with more workplace responsibilities. They have the green light to meet and travel with other vaccinated co-workers. Being vaccinated now serves as an advantage in the workplace. 

Keeping your head above water

We’ve all made it this far due to our ability to adapt to new situations. The business world will always adapt, and having the means to adjust quickly will keep your head above water. 

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