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Supreme Court NCAA Ruling: How It Affects College Athletes

After the Supreme Court ruled in favor of the student-athletes in the NCAA’s recent appeal, there is nothing stopping student-athletes from being able to profit from their name, image and likeness. But how can they navigate this unchartered territory? It’s hard enough for college athletes to constantly be in the public eye, and now we’re throwing money into the situation.

Preparing college athletes for pro sports

Allowing student-athletes to profit from their name, image and likeness helps them gain an essential skillset earlier in life. If we’re looking at the top-performing college athletes — like the soon-to-be first-round picks and those who expect to compete at the professional level for a long time — they’ll need this ability once they graduate. And accepting endorsements and sponsorships will better prepare them for a life in the public eye at the collegiate level. It’s a safer environment for navigating public speaking, media and notoriety

Financial support for hardworking students

Now let’s look at college athletes who don’t expect to make it big but want to take advantage of these opportunities. Student-athletes have to juggle classes, practice and — those who need the financial support — jobs. This ruling allows them an easier chance to, at the very least, make some money while in school. Also, they can gain valuable skills in social media and marketing that will assist them in the real world beyond college. 

The MOGL mission

In this interview, we hear from MOGL, a company that bridges the gap between those trying to sell the endorsements and those receiving endorsements. It was founded by former Notre Dame quarterback Brandon Wimbush and his business partner Ayden Syal. Their goal is to make lives easier for student-athletes trying to profit from this new opportunity.

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