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Getting Successful with Social: Tips to Build a Digital Following

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Social Media and the digital space is ubiquitous in today’s society. As consumers of media, we are constantly flooded with data. How can we best handle the influx of information? How do we process it and engage others? Join me, Carrie and Clay on Bold Blend to learn about my tips for building a powerful digital following! Here is a preview!

Social media use among millennials is widespread and continues to grow. Believe it or not, the older Gen X-er’s and Baby Boomers are also jumping on board—in fact the fastest growing demographic on twitter is the 55-65 year old set.

The widespread use of social media across generations provides us all with an enormous opportunity to engage with others and make a significant impact.

As a media personality and a physician, I use social media and the digital space in many different capacities:

  • To Teach
  • To Market
  • To Brand
  • To Engage
  • To Collaborate
  • To Become a KOL (Key Opinion Leader)

I believe that all digital users—regardless of background, goals and target audience should also be focusing on each of these areas.

Here are some key tips for success:

  1. KNOW your audience. Find out what they want and who they are. Understand what is important the them—remember it’s not all about you
  2. Provide relevant, timely content. Consistently update your profile and always respond to inquiries and current events
  3. Engage in conversation with other KOLs –follow them and respond to their content

And don’t forget to use technology to target your audience. My friends at MDigital Life have developed amazing software that can actually “map” your digital reach. My Twitter reach is shown above.

Join us tomorrow at 8:30ET on our Facebook page for more discussion on this election and how to handle it!

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