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The Real Estate Investment App: REIFY

real estate investment app on phone
LDProd on Deposit Photos

Big news! Real estate investing just got easier. REIFY is a Robinhood-like investment app where micro-investors can buy into real estate for as little as $100. Here’s a little background on REIFY, its parent company NYCE, the mission and the founders. 

Ordinary people can invest in real estate with a new app from a friendly face: Bold Business host Philip Michael. What you may not know about Philip – besides the fact that he hosts helpful Q & A sessions – is that he is the co-founder and CEO of NYCE, a fully owned and self-funded fintech and wealth-building company. He founded this mission-driven community with FC Barcelona star Martin Braithwaite.

The company’s goal is to create 100,000 Millennial millionaires by 2030 and bridge the racial wealth gap. NYCE has become the fastest to sell $1 million-plus in micro shares, and they created 2,000 first-time real estate owners of color since their launch in March 2020. Now, REIFY is helping them make their community more accessible to average Joe investors.

“A lot of issues you see in America are really manifestations of classism,” CEO Philip Michael told Benzinga. “Simple shifts in individual behavior could reduce the wealth gap we have today.”

How does the app work? Pick your ideal real estate investments – including high rises, luxury buildings and more –  and track your portfolio growth over time. Real estate can help you build wealth and own assets, just like the 1%.

NYCE has raised more than $1 million in micro-equity, has a $25 million IPO valuation and boasts more than 2,000 investors. At this time, you can download the app on Apple Store and Google Play. 

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