PROVO, Utah — Harmon Brothers, the marketing company that put unique brands like Squatty Potty and Poo-Pourri on the national radar, is known for their unconventional, witty campaigns. After Harmon’s major success with Squatty Potty’s previous viral-sensation ad, the brothers and Squatty Potty reunited to launch their newest product: Unicorn Gold, a toilet spray with gold particles, that defeats odor.
Unicorn Gold was first revealed at a launch party hosted by Squatty Potty on November 9. The event featured games, food, an ice-cream swirl station and photo-ops inspired by the previous Squatty Potty ad. Bottles of the Unicorn Gold product, hats and T-shirts were handed out to guests. The new ad, which was premiered at the event, featured none other than a rainbow unicorn and the knight of explanation. Much like the previous viral video, the unicorn demonstrated the process of Unicorn Gold making, while the knight offered a funny, perhaps too-much-information explanation of it.
The new product is known as the “before-you-squat spray.” Essentially, you spritz the product into your toilet before you go, and it rids the bathroom of any foul, unwanted odor. Each bottle contains various essential oils and real gold nanoparticles. Hence the name, Unicorn Gold.
“Unicorn Gold is not a joke. It’s real. It has real freakin’ gold.” the new ad instructs.
The mixture of essential oils and nanoparticles form a barrier on the top of the water and trap odors underneath. According to the Squatty Potty Web site, “Just a few sprays of Unicorn Gold into the toilet bowl and that skunky, putrid bathroom stench stays where it belongs – trapped deep below the surface of the toilet water.”
The launch party brought together many guests, including popular YouTube star Grant Thompson, also known as “The King of Random.” The masterminds behind the new ad launch, The Harmon Brothers, were also present: Jeffrey, Neal, Daniel and Theron Harmon.
Retailing at $10 per bottle, Unicorn Gold runs in five different scents, with punny names like Citrus Squeeze, Mystic Forest, Tropical Dropsicle, Pinch of Vanilla and Fruity Booty.
Figures released by the Harmon agency report that the Squatty Potty campaign led to a 600 percent increase in online sales, 400 percent increase in retail, 66 million views in four months and 1 million Facebook shares in four months. The Harmons are hoping to replicate that viral magic through this new Unicorn Gold campaign.
