The web3 company Limit Break will show off its DigiDaigaku NFT collection during Superbowl LVII on February 12, 2023. The announcement came from an October 13 Twitter thread by Limit Break CEO Gabriel Leydon. At last year’s Superbowl, a Coinbase advertisement that displayed a QR code on a black background stole the show. But this marks the first time a web3 company will show an NFT advertisement at the big game.
Limit Break and DigiDaigaku
According to Leydon, the team at Limit Break spent months deliberating on the Superbowl advertisement. However, the CEO said, “a Superbowl ad […] is the most effective video ad you can buy in the world. Furthermore, this is the third Superbowl advertisement Leydon has overseen. He previously worked at Machine Zone, where they purchased Superbowl ads for Game of War: Fire Age and Mobile Strike. Supposedly, the Superbowl ad will be a unique web3 experience Leydon says “the world has not seen before.”
DigiDaigaku is an NFT collection where you collect and combine “Digi heroes” separated into three categories. It features anime-style fantasy characters similar to the Fire Emblem series. Collecting and combining matching character and spirit NFTs net the most valuable outcome. The collection is still in its infancy, as the initial mint was in August 2022. Interestingly, the initial mint for the DigiDaigaku collection was completely free as part of Leydon’s “free-to-own” marketing philosophy.
Though, for a company with the funds to purchase a Superbowl advertisement, DigiDiagaku has a surprisingly small user base.DappRadar ranks DigiDaigaku at 97th in the collectibles category and 673rd overall. Though, with an ad at the most-watched sporting event of the year, that number is sure to grow.
What’s in store for the Superbowl ad?
Though Leydon didn’t share much, the “unique web3 experience” will reveal a new Hero and Genesis combination. A fan contest will determine the eventual reveal at the Superbowl, though there are no details yet. However, the announcement comes as OpenSea NFT daily trade volume is down 99% from its peak.
