In 2016, if someone told you that in 2021, Floyd Mayweather would box Logan Paul for millions of dollars, would you believe them? The social media world has drastically changed in the 2020s. And the rise in talentless influencers-turned-boxers is one of the more noteworthy developments.
On Jun. 6, at the Hard Rock Stadium, “washed up Vine star” Logan Paul attempted to box retired but undefeated “The Best Ever” Floyd Mayweather in an eight-round exhibition. Unsurprisingly, the Florida State Boxing Commission did not officially endorse the fight —most likely due to the difference in experience level and size.
But is anyone surprised that Mayweather performed better? Between 1996 and 2015, he won fifteen major world titles and was named “Fighter of the Decade” in the 2010s. Paul is only known for his obnoxious and thoughtless YouTube videos — notably going into the Aokigahara forest and filming a deceased body.
After the fight
Mayweather is still 50-0 while Paul is 0-1. Regarding Paul, Mayweather said, “He’s better than I thought he was … I was surprised by him tonight … Good little guy.” And in regards to Mayweather, Paul was surprisingly rational, saying, “This is still one of the greatest moments of my life … I’m going to go home thinking, ‘Yo, did Floyd let me survive?’”
The fight in $$$
Viewers paid a whopping $49.99 to watch the SHOWTIME.com pay-per-view fight. Paul left the fight with at least $250 thousand. And Mayweather made at least $10 million. Clearly, Mayweather went to Miami to box a little bit, entertain the audience and collect an extremely large check. And honestly — amen to that.
Why did social media influencers start to box?
Since 2018, male social media stars have turned to boxing to showcase their manhood, gain clout and make money. The Paul Brothers, Logan and Jake, were the first influencers to turn to the ring (unsurprisingly). Logan fought British YouTuber and rapper Olajide “KSI” Olatunji in 2018 and 2019. For the 2018 match, there were around 2 million viewers: 800,000 from the official YouTube live stream and 1.2 million from the unofficial live streams on Twitch and Twitter.
The next large-scale boxing match featuring influencers is on Jun. 12. “YouTubers v TikTokers: Battle of the Platforms” will occur in the Hard Rock Stadium in Miami Gardens, FL. The main match is between YouTuber Austin McBroom and TikToker Bryce Hall.
For more on YouTube influencers in the wild, check this out.